Let's Get To Know Me Beyond Work

Long before AdTech, publisher partnerships, and programmatic advertising, I was usually the kid spending time around sports, competition, and team environments.

From representing my school in district and state-level roller skating tournaments to later playing football at H.R. College, a lot of what I enjoyed early on involved teamwork, competition, and meeting people from different backgrounds.

During college, being part of the Rotaract Club introduced me to community work, events, and networking, which naturally pushed me toward sales and business development roles later on.

My first real exposure to the internet business ecosystem came at Endurance International Group (now Newfold Digital), where I worked across domains, hosting, SaaS, and web infrastructure products. At the time, I became fascinated by a simple question:

“Why are so many people buying domains and hosting plans for websites that aren’t even e-commerce businesses?”

That curiosity eventually introduced me to the world of publishers, content businesses, and AdTech.

A few years later, joining Media.net made everything come full circle: working with publishers, understanding digital monetization, and seeing how creators, blogs, news companies, and online communities turn audiences into sustainable businesses.

Somewhere along the way, I also realised I genuinely enjoyed understanding the internet beyond just sales: websites, SEO, monetization, branding, and digital products. That eventually led me to complete an Advanced Digital Marketing program at IIDE while continuing to work full-time in AdTech.